Now more than ever, we live in a society where we covet new and shiny things. Not only has consumption risen dramatically over the last 60 years, but we are damaging the environment at the same time. That is why buying quality and why Tara Button’s Buy Me Once brand has such popular appeal.

Tara Button has become a champion of a lifestyle called mindful curation – a way of living in which we carefully choose each object in our lives, making sure we have the best, the most classic and the longest lasting of things – everything from kettles, desks, pots & pans, scissors, to coats or dresses. Instead of surrounding ourselves with throwaway items and appliances with built-in obsolescence, Tara advocates a life that celebrates what lasts, what’s classic and what really suits a person.

A Life Less Throwaway provides 10 simple steps to master mindful curation - from understanding and using techniques to free yourself from external manipulations, finding your purpose and priorities, identifying your core tastes and style, through to learning how to let go of the superfluous and how to make wise choices going forwards.

Mindful curation is a lifestyle choice that will make you happier, healthier and more fulfilled as well as hugely helping global sustainability efforts and protecting the planet.

Tara Button is the CEO and founder of, a critically acclaimed and revolutionary movement that encourages you to “Love Things That Last”. Tara is an active campaigner, influencing manufacturers to up their game in terms of product longevity and encouraging consumers to buy once and buy well. has attracted media praise from across the board, including the Guardian, Daily Telegraph, Daily Mail, and Forbes, as well as garnering a high-profile following worldwide, with huge fans in Ashton Kutcher and Caitlin Moran.

A Life Less Throwaway:

More than simply a guide to tidiness, A Life Less Throwaway examines our fascination with fast fashion and the tricks used by corporations to make us vulnerable to persuasive advertising, which can lead to overspending and possible debt.
Combining the latest research on human behaviour and happiness with witty observations and practical exercises, Tara helps us train our minds to think deeply about the consumer choices we make, whilst also emphasising the spiritual aspect of decluttering - allowing us to question what we truly want from our time on earth and how we can spend more quality time on self-care and the important relationships in our lives.
With a little help (and a few home truths) from A Life Less Throwaway, we can simplify our complicated relationship with our possessions and achieve a happier, healthier, calmer and more focused life at work and at home.

About Tara & Buy Me Once:

Five years ago, Tara was a self-confessed impulse shopper whose penchant for shiny new things left her feeling anxious and overwhelmed. Tara started as a side project blog in 2013, plugging away at it in the evenings after work. In January 2016 the site launched and immediately went viral. Now, after spending half a decade discovering how to change her habits and transform herself from a spend-aholic to a savvy shopper, Tara is now ready to reveal the secrets of her pioneering approach and achievable life hacks to reducing waste.
A prominent entrepreneur, ambassador and thought leader, Tara Button has changed the way we shop with Buy Me Once, promoting sustainability by offering high quality items that stand the test of time.

Tara is available for interviews and features. For more information, please contact:
Isabel Prodger – / 02083 074436
Lucy Robinson - / 07734 365866

Download as PDF| Report this press release


About BuyMeOnce

Challenging our throwaway culture, we find the things that REALLY last. Plus tips on sustainable living & challenging planned obsolescence. CEO Tara Button