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Atheon Analytics Ltd

100 companies in 6 months: Atheon unveils SKUtrak® milestone for Morrisons’ suppliers.

06 June 2016 16:15

UNDER EMBARGO UNTIL 14 June 2016 09:00

Atheon is proud to announce that since launching in January the Morrisons channel of its SKUtrak service; the UK’s leading grocery flow of good tracker already boasts over 100 Morrisons’ suppliers.

The new channel was made available for all Morrisons’ suppliers who subscribe to Morrisons’ Supplier Database (commonly known as MSD) just as the original Sainsbury’s channel was available to all those who receive Sainsbury’s Horizon data. These SKUtrak channels are available in both Free and Premium editions. The Free editions for either retailer collect data automatically every day and display it in an interactive, visual dashboard. Upgrading a SKUtrak channel adds root-cause analysis, promotional tracking, and range planning tools; following a single SKU through multiple types of analysis with ease, from one end of the supply chain to the other.

The original Sainsbury’s channel reached more than 400 UK FMCG suppliers within two years of release, 90% of the subscriptions to the new Morrisons channel within these first 5 months were from existing SKUtrak customers, further establishing Atheon as the provider of the UK’s leading grocery flow-of-goods tracker. Atheon continues to develop, improve and enhance SKUtrak functionality to meet the needs of this ever increasing customer base, including expansion across further retailer channels.

Chris Needham, SKUtrak Product Manager, commented “I'm ecstatic at the performance of the new SKUtrak channel following the intense interest from our customer base for a multi-retailer offer, it is already proving every bit as successful as the original Sainsbury’s based service.”

Guy Cuthbert, Managing Director, said “With over 100 companies choosing SKUtrak as their preferred means of exploring MSD data, in just 6 months from launch, it highlights the need for enhanced data services. The next generation of retailer-supplier collaboration comes from shared analysis, insight, understanding and action – and SKUtrak provides precisely this for an increasingly large proportion of UK grocery retail. “

If you supply Sainsbury’s or Morrisons then register today for the Free editions at, contact us to find out more about the upgraded editions, or to receive news and updates on SKUtrak.

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Press Contacts

Callum Harrison

SKUtrak Marketing Manager

Tel: 08444 145 501, 07960 611 468


About Atheon Analytics Ltd

We created Atheon Analytics to spark a revolution. We want to liberate businesses from the forest of data surrounding the insights they need to make decisions – revealing the patterns among the numbers, and unlocking understanding that everyone in the business can use.

Businesses have a world of information about what they sell, where, when, how and to whom. But the data is too large and complex for the human brain to process. And statistical models and 'business intelligence' applications feed you numbers without helping you explore, compare, segment, interact…

Atheon Analytics uses visual analytics to break down the barriers between you and your data – unlocking its full value by allowing every person in your business to instantly see, understand and act on the patterns that lie within it.

Our philosophy is to humanise data: it’s a commercial imperative, not a technical challenge.

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