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The Shoe Consultant Ltd

Susannah Davda has over 20 years’ experience in in the creative and business aspects of the footwear industry.

Whilst studying for a BA (Hons) Degree in Footwear Design, she worked in five different shoe shops. After graduation she spent many years working for footwear brands and retailers, within the UK market and internationally.

Susannah set up as an Independent Footwear Consultant in 2015, based near London. She advises shoe brands globally, and has helped lots of exciting shoe companies; from start-ups to established businesses.

With a popular blog, two published books, and regular speaking engagements including BBC radio and ITV News, mum of one Susannah is fast becoming the most sought after shoe expert in the UK.

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ITV News


Press Releases

6 ways to keep your party shoes on all night
07 Nov 2017 06:45
Do you think it's ever possible to find party shoes you can dance in all night? Susannah Davda of The Shoe Consultant Ltd(1) claims it is, but you just need to know what to look for. We asked Susannah for her top tips. 1. Think ahead Pick a timeless style you can wear again and again. Timeless...
Should we relax about Clarks' sexist kids shoe names?
14 Aug 2017 11:45
The Times(1) reported this weekend a mother's furious reaction to names of children's shoes. Clarks, the retailer guilty of the "Dolly Babe" girls' shoe and "Leader" boys' style were accused of "everyday sexism". We asked Susannah Davda, Director of...
Why cat fur shoes are a symptom of fast fashion
11 Apr 2017 16:30
Sky News yesterday reported that the retailer Missguided has been selling footwear made from what they described as faux fur, which was confirmed by Fibres expert Phil Greaves to be cat fur. (1) Other instances of mislabelled fur products were also find on the UK high street. Why are these products...
Do Northern women wear higher heels?
21 Mar 2017 06:15
An article appeared in the Pittsburgh Post-Gazette(1) in August 2016 linking median income to heel height. Research found that women in the USA who live in a city with greater median income, purchase footwear with higher heels. Could the same be said for women in the UK? Do women in more affluent...
5 essentials for selecting shoes to wear to the races
13 Mar 2017 13:00
Selecting a stylish outfit to wear to the races is so much fun. Will you go for a bright colour or muted palette? Do you fancy a wide-brimmed hat or a fascinator? Is the dress you love long enough to be dress code appropriate? You put so much thought into your outfit, so it's a shame to ruin...
Shoe brands must make work heels comfortable
06 Mar 2017 05:45
Today parliament will debate the petition entitled “Make it illegal for a company to require women to wear high heels at work”(1) A report by MPs "High heels and workplace dress codes"(2) went into detail about the issues primarily facing women in the workplace. They also analysed the Equality...
UK women abandon high heels at work
27 Feb 2017 16:15
Parliament will debate the petition entitled “Make it illegal for a company to require women to wear high heels at work”(1) on Monday 6th March 2017. The petition received over 150k signatures before it closed in November 2016. News reports about Nicola Thorp being sent home for wearing the wrong...
Find your dream wedding shoes in 5 easy steps.
16 Feb 2017 17:15
With the National Wedding Show on at Olympia this weekend, brides-to-be are in the mood to shop. Many women like to spend more on their wedding footwear than they normally would, so it's important to invest in the perfect pair. We asked Susannah Davda, shoe expert and director of The Shoe Consultant...
3 reasons why you should wear high heels to work
25 Jan 2017 13:30
A UK parliamentary report published today calls for a change in the law relating to discriminatory dress codes. This report was triggered by the experience of Nicola Thorp last year. Susannah Davda, Director of The Shoe Consultant Ltd tells us why wearing heels to work is a good thing: 1. Confidence A...
5 tips for balancing a start-up with marriage and kids
24 Jan 2017 14:15
Starting your own business is hard, time-consuming, and at times emotionally draining. So how can you focus on your business baby, without it affecting your marriage or ability to care for your child? Susannah Davda is the director of The Shoe Consultant Ltd. She launched her footwear consultancy...
Can women wear brown shoes in town?
05 Sep 2016 19:30
The question of whether men should wear brown shoes in the City of London has been prevalent in the news. While it seems that more traditional industries such as insurance and finance expect gentlemen to wear black shoes, how do their female counterparts feel? Do women who work in the City of London...
Do Theresa May's shoes matter?
13 Jul 2016 21:15
There has been a lot of discussion in the press about the new Prime Minister of the United Kingdom’s footwear. As the UK’s footwear expert, I thought I would add my thoughts to the debate. Do I care about Theresa May’s shoes? I’m interested in all shoes, and how they help their wearers...
How to pick High Heels to wear to the Races
02 Jun 2016 11:30
It's so embarrassing to end a fabulous day at the races in bare feet, sore, a little tipsy, and carrying your shoes. With these 5 easy tips, you can be the smart one, still wearing her shoes on the way home. 1. Be sensible about heel height. 3" is a good limit for all-day wear. 2. Avoid...
Julia Roberts' foolish no shoes red carpet walk
13 May 2016 10:45
Vanity Fair reported yesterday that Julia Roberts walked down the Cannes red carpet barefooted. What Vanity Fair described as a "blatant act of fashion rebellion" is not something to be recommended. According...

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Press Contacts

Susannah Davda
Director, The Shoe Consultant
Tel: +44 (0)7710 872018