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Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

Press Releases

Pimlico Plumbers, London hosts the 3rd #MicroBizMattersDay (13.01.2017)
04 Nov 2016 19:00
The press conference for #MicroBizMattersDay will take place at lunchtime on 12th January 2017 in Baker Street, London which is the day before the main event broadcast from Pimlico Plumbers in London. At the press conference 3 awards will be presented, including the favourite fictional micro (0-9 employees)...
Third Global #MicroBizMattersDay VIP Passes Released
10 Aug 2016 18:00
75 VIP Passes (£495 for 2 tickets) are available now for #MicroBizMattersDay 3 on Friday 13th January 2017. Go to #MicroBizMattersDay, the global day of Recognition, Action (#IGave13 minutes) and Learning (8 hours) engages with millions of micro business owners...
Author Vows Fight Back Against Corporate Bullies
13 Jun 2016 07:00
The author of the 5* reviewed, political satire 'Freedom from Bosses Forever' committed at his new audio book launch today to fight 'Government and Corporate bullying'. Tony Robinson OBE said 'Muhammed Ali died last week-end and he inspired my generation with his philosophy...
Friday, January 13, 2017 will be #MicroBizMattersDay 3
09 Mar 2016 14:15
The buzz surrounding the latest MicroBizMattersDay is still humming loud and clear, but that hasn’t stopped the in-house team of ‘rock stars’ from putting together plans for the next instalment. Scheduled for January 13 2017, the third annual #MicroBizMattersDay is set to be bigger, better and...
This Friday One Million Will #IGave8 for #MicroBizMattersDay
06 Jan 2016 16:45
Over a million business owners are set to sacrifice eight minutes of their day on January 8th 2016, as part of the second #MicroBizMattersDay’s fantastic #IGave8 initiative. #MicroBizMattersDay is an annual event which seeks to remind the business community that micro-businesses and startups are...
One Million to give to #MicroBizMattersDay - thanks to Inspirational Women
22 Dec 2015 13:00
Tina Boden and Tony Robinson OBE co-founders and co-funders of Enterprise Rockers CIC and #MicroBizMattersDay January 8th 2016 announced 'We're confident that our target of at least one million micro business owners giving at least eight minutes (#IGave8) to help another micro business owner...
"Call for a ceasefire" on global #MicroBizMattersDay January 8 2016
19 Oct 2015 20:15
The annual, global #MicroBizMattersDay, where micro (0-9 employees) enterprise owners give at least eight minutes to help another, takes place on January 8 2016. In the UK alone, the ONS have announced, there are a record 5.2 million micro businesses, 96% of all, with 4.1 million having no employees....
Call for changes to Start Up Loans Scheme
12 Jun 2015 10:00
Call for changes to the Government ‘Start up Loans’ scheme Tina Boden and Tony Robinson OBE, both independent business owners, with 50 years combined experience are co-founders of the Enterprise Rockers movement which backs micro enterprise everywhere. They believe Government should take immediate...
Did the MicroBiz vote lose it for Labour?
08 May 2015 11:15
Our election panel on Business Zone, yesterday, did forewarn the danger to Labour of failing to engage with the 'new normal' of working people - 5 million self employed and micro (0-9 employees) businesses. In Labour's 10 years of Government and 5 years of opposition they have only...
First Ever #MicroBizMattersDay Calls for Nine Minutes of Action This Friday
06 Jan 2015 14:03
For immediate release 06 January 2014 First Ever Global #MicroBizMattersDay Calls for Nine Minutes of Action This Friday 09 January By the Enterprise Rockers CIC supported by live streaming from a partnership of SageOne and Google Apps for Business. Micro enterprises with nine minutes to spare this...
“Russell Brand represents 95% of businesses better than business lobbyists"
12 Dec 2014 10:52
“Russell Brand represents 95% of businesses better than business lobbyists and the business media”. Enterprise Rockers Co-Founders, Tina Boden and Tony Robinson OBE, believe global #MicroBizMattersDay on January 9th will show that ‘collective responsibility for change’, which Brand promotes,...
Launch of Global, #MicroBizMattersDay - unleashing the power of plenty.
09 Nov 2014 20:36
Global #MicroBizMattersDay unleashes the power of plenty. Unlike many institutionally sponsored days to 'celebrate small business' this day is by micro (0-9 employees) enterprise owners for micro enterprise owners and calls on everyone to give 9 minutes of actions, on January 9th, to help each other

Press Availability

Tony Robinson OBE and Tina Boden , co-founders of Enterprise Rockers, have been and are available for TV appearances.

Tony Robinson OBE and Tina Boden, co-founders of Enterprise Rockers, conduct many radio broadcasts and are available.

Always available.


(Times are only given as an indication)

Press Contacts

Tony Robinson OBE
Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder
Tel: 07715 749079