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Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

Media Images

Tony Robinson OBE
Landmark Theatre, Ilfracombe
Royal Conservatoire, Glasgow
Live Theatre, Newcastle
House of Lords
'Micro is Magic' Show
Show Quote
5th Annual #MicroBizMatters Day 11.01.2019
Marathons & Half Marathons for MacMillan
Micro is Magic Show


Press Releases

Big Names Added To Small is Beautiful Roll of Honour
12 Jul 2018 14:15
The Small is Beautiful Roll of Honour will be published online and in the mainstream media on the fifth, annual #MicroBizMatters Day, January 11th 2019. It was launched at the end of May and, as well as being backed by many influential businesses, some of the UK's largest small and micro business...
'Small is Beautiful' Roll of Honour Launched
23 May 2018 14:30
The Micro Business Champion, #PayIn30Days campaigner and co-founder, with Tina Boden, of #MicroBizMatters Day, Tony Robinson OBE, has launched a 'Small is Beautiful' Roll of Honour on LinkedIn. Businesses, social enterprises, charities and individuals are asked to read a short article...
#PayIn30Days Campaigner Calls for a 30% 'Unethical' Corporation Tax Rate
27 Apr 2018 06:15
News that the NHS needs £50 billion more by 2030* has prompted Tony Robinson OBE, the Micro Business Champion, to call for a selective Corporation Tax hike to fund the gap. Robinson's solution is for one thousand, or so, of the UK's 5.7 million businesses to have their Corporation tax...
#PayIn30Days Campaigner Continues UK Tour
20 Mar 2018 10:00
Tony Robinson OBE, the Micro Business Champion and co-founder of the annual #MicroBizMatters Day announces the next two dates and venues for his one hour show. He has campaigned for over 20 years that Government should not contract with, licence or fund any organisation which does not #PayIn30Days all...
Pimlico Plumbers, London hosts the 3rd #MicroBizMattersDay (13.01.2017)
04 Nov 2016 19:00
The press conference for #MicroBizMattersDay will take place at lunchtime on 12th January 2017 in Baker Street, London which is the day before the main event broadcast from Pimlico Plumbers in London. At the press conference 3 awards will be presented, including the favourite fictional micro (0-9 employees)...
Third Global #MicroBizMattersDay VIP Passes Released
10 Aug 2016 18:00
75 VIP Passes (£495 for 2 tickets) are available now for #MicroBizMattersDay 3 on Friday 13th January 2017. Go to #MicroBizMattersDay, the global day of Recognition, Action (#IGave13 minutes) and Learning (8 hours) engages with millions of micro business owners...
Author Vows Fight Back Against Corporate Bullies
13 Jun 2016 07:00
The author of the 5* reviewed, political satire 'Freedom from Bosses Forever' committed at his new audio book launch today to fight 'Government and Corporate bullying'. Tony Robinson OBE said 'Muhammed Ali died last week-end and he inspired my generation with his philosophy...
Friday, January 13, 2017 will be #MicroBizMattersDay 3
09 Mar 2016 14:15
The buzz surrounding the latest MicroBizMattersDay is still humming loud and clear, but that hasn’t stopped the in-house team of ‘rock stars’ from putting together plans for the next instalment. Scheduled for January 13 2017, the third annual #MicroBizMattersDay is set to be bigger, better and...
This Friday One Million Will #IGave8 for #MicroBizMattersDay
06 Jan 2016 16:45
Over a million business owners are set to sacrifice eight minutes of their day on January 8th 2016, as part of the second #MicroBizMattersDay’s fantastic #IGave8 initiative. #MicroBizMattersDay is an annual event which seeks to remind the business community that micro-businesses and startups are...
One Million to give to #MicroBizMattersDay - thanks to Inspirational Women
22 Dec 2015 13:00
Tina Boden and Tony Robinson OBE co-founders and co-funders of Enterprise Rockers CIC and #MicroBizMattersDay January 8th 2016 announced 'We're confident that our target of at least one million micro business owners giving at least eight minutes (#IGave8) to help another micro business owner...
"Call for a ceasefire" on global #MicroBizMattersDay January 8 2016
19 Oct 2015 20:15
The annual, global #MicroBizMattersDay, where micro (0-9 employees) enterprise owners give at least eight minutes to help another, takes place on January 8 2016. In the UK alone, the ONS have announced, there are a record 5.2 million micro businesses, 96% of all, with 4.1 million having no employees....
Call for changes to Start Up Loans Scheme
12 Jun 2015 10:00
Call for changes to the Government ‘Start up Loans’ scheme Tina Boden and Tony Robinson OBE, both independent business owners, with 50 years combined experience are co-founders of the Enterprise Rockers movement which backs micro enterprise everywhere. They believe Government should take immediate...
Did the MicroBiz vote lose it for Labour?
08 May 2015 11:15
Our election panel on Business Zone, yesterday, did forewarn the danger to Labour of failing to engage with the 'new normal' of working people - 5 million self employed and micro (0-9 employees) businesses. In Labour's 10 years of Government and 5 years of opposition they have only...
First Ever #MicroBizMattersDay Calls for Nine Minutes of Action This Friday
06 Jan 2015 14:03
For immediate release 06 January 2014 First Ever Global #MicroBizMattersDay Calls for Nine Minutes of Action This Friday 09 January By the Enterprise Rockers CIC supported by live streaming from a partnership of SageOne and Google Apps for Business. Micro enterprises with nine minutes to spare this...
“Russell Brand represents 95% of businesses better than business lobbyists"
12 Dec 2014 10:52
“Russell Brand represents 95% of businesses better than business lobbyists and the business media”. Enterprise Rockers Co-Founders, Tina Boden and Tony Robinson OBE, believe global #MicroBizMattersDay on January 9th will show that ‘collective responsibility for change’, which Brand promotes,...
Launch of Global, #MicroBizMattersDay - unleashing the power of plenty.
09 Nov 2014 20:36
Global #MicroBizMattersDay unleashes the power of plenty. Unlike many institutionally sponsored days to 'celebrate small business' this day is by micro (0-9 employees) enterprise owners for micro enterprise owners and calls on everyone to give 9 minutes of actions, on January 9th, to help each other

Press Availability

Tony Robinson OBE as The Micro Business Champion and co-founder of #MicroBizMatters Day is experienced and available but requires a day's notice to travel to studio.

Tony Robinson OBE as The Micro Business Champion and co-founder of #MicroBizMatters Day is experienced and available but requires a day's notice to travel to studio.

Always available.


(Times are only given as an indication)

Press Contacts

Tony Robinson OBE
Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.
Tel: 07715 749079