Press Release
Waitrose analysis of the key factors affecting online sales
My Digital Shelf are offering a complimentary presentation by Richard Luck, eCommerce Manager at Waitrose, on how FMCG brands can build a lasting relationship with the online shopper. The supermarket giant spoke at the Online & Digital Grocery Summit 2015 on the importance of grasping “the...
Press Release
Facebook and Dunnhumby partner to quantify FMCG digital marketing spend
Facebook and Dunnhumby have recently announced a partnership to launch the new Dunnhumby ‘Sales Impact tool’ – a method of measuring the returns of digital marketing investments with Facebook. The tool will allow FMCG brands to analyse important factors such as how different audiences are responding...