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The JournoLink Brand

JournoLink is an interactive platform enabling you to manage your own PR and send out your business stories to journalists, broadcasters and bloggers

JournoLink Branding

These resources are made available as a guide to the correct use of the JournoLink brand. All resources remain sole copyright of JournoLink Ltd.


Logo

There are 2 versions of the JournoLink logo, plus the motif.

There is currently no reverse-out version of the logo, so it is important that the logo be used on a white or low-opacity backdrop.

Main Logo
Alternative Logo
Standalone Motif

Typography

JournoLink uses 2 main corporate typefaces, plus two alternative typefaces.

These typefaces are a distinct part of the brand and should be used whenever possible.

Header Typeface

Foro Rounded Light

Foro Rounded Normal

Foro Rounded Bold

Body Text Typeface

Lato Light

Lato Normal

Lato Bold

Alternative Typefaces (in order of preference)

Helvetica

Arial

The alternative typefaces should be used on occasions when the standard typography is not available or will not display (ie: emails)


Colours

The JournoLink brand uses 2 primary colours and 2 secondary colours

Primary

Secondary

Hex/Web
#50c6e4
CMYK
50% / 0% / 7% / 0%
RGB
80 / 198 / 228

Hex/Web
#2d3742
CMYK
80% / 67% / 53% / 48%
RGB
45 / 55 / 66

Hex/Web
#5a5b5d
CMYK
63% / 55% / 52% / 26%
RGB
90 / 91 / 93

Hex/Web
#f46464
CMYK
0% / 76% / 54% / 0%
RGB
241 / 99 / 100

Communication body typefaces should be in either Black (100%) or Dark Grey (90%)

Downloads

Primary Logo. 800px wide. Transparent background.


Primary Logo. EPS Vector.


Alternative Logo. 800px wide. Transparent background.


Alternative Logo. EPS Vector.


Standalone Motif. 1000px wide. Transparent background.