Advertising Vs PR. What is the difference?

Advertising and Public Relations have the capacity to go hand-in-hand when used by companies as part of their marketing strategy in their attempts to achieve their business goals. However, PR and advertising are in fact two different practices. In this article, the two disciplines will be dissected, with a look at their differences, advantages and drawbacks, and examine when organisations would look to implement them as part of their business strategy.

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