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How to use storytelling as an effective PR strategy

Posted by JournoLink in Guest Blogger on 20 Oct 2017 09:00

We've all heard about storytelling and how important it is for customer engagement. Storytelling is also essential for your PR.

Why is it Important to Have High-Quality PR Content

Posted by JournoLink in Guest Blogger on 28 Sep 2017 12:00

In the digital era, it's more than ever important to focus on producing high quality PR content to stand out from the crowd. Follow our guest blogger's top tips.

Case study: 5 ways I work with influencers in the 40+ fashion market

Posted by JournoLink in Guest Blogger on 11 May 2017 09:15

Working with influencers has become essential for businesses, especially in the fashion industry. Depending on your target audience, you need to adapt your strategy. Our guest blogger, Jacynth, share her experience here.

Similarities and differences between bloggers and journalists that all businesses should know

Posted by JournoLink in Guest Blogger on 04 Apr 2017 16:30

A guide to similarities and differences between bloggers and journalists that all businesses should know when building relationships.

What is PR?

Posted by JournoLink in Guest Blogger on 20 Mar 2017 11:15

PR is too often misunderstood. For this reason, many businesses simply don't do PR at all. To avoid this situation you need to understand what PR is. Our guest blogger Emma Speirs explains it here.

The Conflicting Worlds Of Authenticity, Business And PR

Posted by JournoLink in Guest Blogger on 11 Oct 2016 10:45

Nicola Millington from FP Comms provides her tips on how to balance the conflict between authenticity, business and PR

How to prevent HR from becoming a PR nightmare

Posted by JournoLink in Guest Blogger on 16 Aug 2016 10:15

The actions of the HR department can have an influence on how a company is perceived from the outside. The history has taught us that these actions are more likely to be HR mistakes which will often turn into full-fashioned PR nightmares.

You've got media coverage, now what?

Posted by JournoLink in Guest Blogger on 09 Aug 2016 10:15

You’ve worked hard to create and write a story, securing the all-important quotes, sourcing quality photos and diligently contacting the media. Journalists have picked up your story and you are thrilled. But don’t crack open the champers just yet. After getting media coverage, you still have work to do.

4 skills & qualities learnt at JournoLink

Posted by JournoLink in Guest Blogger on 14 Jul 2016 14:30

Jez came for work experience at JournoLink to learn more about PR and startups. The work experience gave him an insight into the business world and what top skills and qualities help to form us at JournoLink.

If I said PR was easy, would you believe me?

Posted by JournoLink in Guest Blogger on 05 Jul 2016 10:15

Nicola Millington, Marketing Maven at FP Comms with 15 years’ experience of PR is here to inspire the growth of your business through great communications. These 3 core tips will make you successful in connecting with journalists, bloggers, vloggers and other media in a meaningful way.