How to disrupt your market sector
In today's highly competitive market, it's not enough for SME's to simply promote their brand; they must successfully disrupt their market sector with a powerful, effective marketing campaign that people will remember long after its conclusion. If you run an SME, you already know how tough it is to get your brand noticed: you have to compete against the financial resources and recognisability of larger companies in addition to a huge number of similar-sized companies to yours vying for customers attention. That's why you need a campaign that punches above its weight and shakes up your sector of the market.
The most important part of disrupting your market sector is establishing your credibility and gaining customers trust. When customers think of the services or products offered by your sector, you want to make sure yours is the first brand they think of because they already feel that they can trust you.
This can partly be achieved through the content of your campaign. The small size of your business shouldn t prevent you from creating a highly polished, professional-looking campaign. What's more, it should be intelligent, inventive, unique and (above all else) memorable. Here at Journolink, our PR toolkit offers a huge online knowledge-base that will help you polish your campaign and show your business in the best light.
However, where your campaign appears can be just as important as what it contains. Making sure that your campaign features in the right publications (i.e. those that your target audience are likely to have an interest in) is a major part of any business s PR. At Journolink, we specialise in putting businesses like yours in touch with the publications that are best suited to them. We can even help you keep track of events in your industry, so you can incorporate them into your campaign and gain greater publicity.
Brand profiling is vital to businesses of all sizes. Regardless of what type of business you run, we ll use our extensive PR experience to help ensure that your campaign disrupts your sector and puts your brand on the map. Get in touch with us today, and get ready to become a PR sensation!