Posted by JournoLink in Inspiring Stories on 14 March 2018 at 09:45
Tell us about you and about your business
Before KeyNest, I was an Airbnb host and a strategy consultant. In December 2015, my co-founder Florian and I started smart key exchange service that allows serviced accommodation operators and Airbnb hosts to securely store keys in their nearest local store.
We eliminate the necessity to welcome every guests, cleaners or contractor in person. Our customers can simply send the person collecting the keys a single-use collection code. Our smart RFID fobs enable our customers to track all keys online while keeping them anonymous at all times.
What is the story behind the business? What inspired you to start your business?
When I started hosting on Airbnb, I welcomed every guest in person. I had to plan my life around each guests’ arrival and got very frustrated when guests arrived late.
We found out that the majority of guests would prefer to check-in at their convenience instead of coordinating an in-person key handover. It allows them to discover the city on their way from the airport, without the stress of being late to meet their host. Existing solutions to this problem typically require permission from other dwellers of the building because it affects the level of security and the insurance.
So we made security our number one priority. The ability to track keys online at any time gives our customers total peace of mind. Focusing on security paid off – we recently gained recognition as the only insurance-approved key exchange solution in our sector.
How did JournoLink help you?
Journolink gave us significant PR exposure at a time where we had no budget, and no contacts to reach out to. I love the simplicity of the service - it makes PR so much more achievable.
Do you think PR is important for a business?
Yes, PR is really important for any type of business, but especially for start-ups. While a company is not established in the market, its business goals vary among acquiring new customers, raising funds, educating the public about a new service or even attracting talent for your team. PR helps to achieve those goals by creating brand awareness and building lasting relationships with the public (journalist, customers, partners).
What advice would you give to other businesses/startups like yours?
I would advise others to gather as much information as possible about their users and use it to continually improve and refine their value proposition.