Posted by JournoLink in Inspiring Stories on 04 May 2018 at 09:00
Tell us about you and about your business
I’m Lucy Smith, the founder of Postcards Home. Our online shop sells homeware and gifts from independent designers and makers around the world.
Our colourful collection is carefully and stylishly curated to bring our customers home decor, accessories and jewellery that transport them back to their favourite places around the world.
Every item we sell is ethically made, and where possible we work with social enterprises addressing global issues close to our hearts, so you can purchase with purpose and give gifts that give back.
What is the story behind the business? What inspired you to start your business?
I was living in Kerala, South India at the time and I was falling madly in love with contemporary Indian design. I’d filled up my Keralan flat with colourful pieces, so I started buying up bits I loved and sending them back to the UK so I could enjoy them on my return.
At the same time I seemed to be meeting fearless female founders almost daily who couldn’t understand why, if I wanted my own business, I hadn’t started one already.
So, I quit my job in advertising and set up meetings with some of the independent designers I admired the most. And Postcards Home was born!
How did JournoLink help you?
JournoLink is a great tool for connecting small businesses with the wider media in a reassuringly collaborative way.
By responding directly to specific requests from journalists, I know that our brand and products are relevant to the piece they are crafting. The journalist gets the right product to support their piece, we as a small business get coverage that is relevant for us, and the reader will be introduced to our brand for the first time in completely the right context for both us and them, and hopefully fall in love with it!
That targeted approach means we can get our products to the right people at the right time, which leads to awareness, increased sales and a loyal custombase.
Do you think PR is important for a business?
Building meaningful relationships with journalists and influencers helps small businesses like mine to gain publicity and grow awareness. But it’s more than that – working collaboratively with PRs helps you to communicate what your brand is all about, to the people who will really be interested. Awareness is the steepest hill to climb for small businesses, and PR is so integral to this.
What advice would you give to other businesses/startups like yours?
Find relatable business role models in your field who are about 5-10 years in front of you on the road that you want to travel, and go for a coffee with them. It will show you that success is attainable and fire you up to succeed!