Posted by JournoLink in Business Tips on 02 October 2017 at 14:00
Online and weekly publications often work a week to a month in advance. Journalists who write for these outlets will now be looking to what is happening in October and beyond to plan their content - and so should you!
Pre-planning your press releases means you will get to the journalist’s inbox in time for your comments on certain events to be used, by not looking ahead it can be easy to send your release to late or miss the boat completely.
To help you get started we’ve listed 10 examples of press releases you can send in October.
This month Macmillan Cancer Support are encouraging people to go sober for October in order to raise funds for people living with Cancer.
Journalists will want to hear how you and your business are helping to raise awareness. Is your company going sober? Do you sell non-alcoholic beverages? Have you had a personal experience with Macmillan Cancer Support? Send your press release now!
Halloween is one of the biggest events which takes place in October and many publications will be sharing Halloween themed content in the run up to the 31st.
Whether you’re a food business with the perfect Halloween recipe, a makeup artist who can share your best fancy dress tips or a interior businesses who sells the best Halloween decorations, journalist’s will want to hear from you.
In the world of PR mentioning Christmas may now seem like a broken record as many monthly publications and glossy magazine will have started their Christmas issues in July! However, if you haven’t sorted your Christmas coverage yet you still have time to contact journalists from online and weekly publications, as well as bloggers, vloggers and influencers.
Many will now be compiling their Christmas Gift Guides and on the lookout for Christmas themed events.
4. Mental Health
Tuesday 10th October is Mental Health Day. This is a great opportunity to help raise awareness of mental health by sharing your story with the media.
Journalists will be looking for case studies of how people have overcome mental health, experts to comments on how to support someone with mental health - both at home and in the workplace, and what more could be done to raise public awareness.
5. World Animal Day
Do you work with animals or in the pet industry? Wednesday 4th October is World Animal Day.
Journalists will be looking for a range of content from new product launches, animal charity events and industry updates. Share your thoughts on how you think the sector is performing and how your business will be celebrating the day.
6. Campaign for Wool
Campaign for Wool’s annual Wool Week will begin on Saturday 7th October. Journalists will be looking for comments and case studies from businesses in the wool industry and its supply chain.
Share your thoughts on how the industry is performing, how it will develop in the future and how your business is helping to benefit the industry and the further use of wool.
7. Award Programmes
October hosts many awards programmes, from the BQ Emerging Entrepreneur Awards to The Wedding Industry Awards. Have you nominated yourself or your business yet?
Industry and local publications will be interested in hearing from those shortlisted and the winners in relevant awards. If you win make sure you send your press release as soon as possible while the news is still new - maybe even writing your release before the ceremony!
8. Grand Designs Live
Do you own an interior design or construction business? This years Grand Designs Live show takes place from Wednesday 11th October to Sunday 15th October.
Journalists will be looking for businesses who are exhibiting at the show and experts to comment on the latest trends, up-and-coming businesses and new products on the market.
9. Buy British
Buy British Day is back for its third year on Thursday 12th October to help enhance thereputation of the ‘Made in Britain’ stamp across the UK.
Journalists will want to hear from businesses who sell and make products solely in the UK, if this is you make yourself known and share your story!
10. Food Awareness Weeks
Is your food business the next Rainbow Bagel?
October is full of food awareness days and weeks. From National Baking Week to National Curry Week, World Pasta Day and Chocolate Week journalists will be looking for foodie events, new trends and businesses breaking the mold by creating unusual dishes.
If you’re struggling to keep track of all the great coverage opportunities this month then take a look at our blog Four powerful ways to use a business calendar to raise your profile.
In addition we suggest looking forward to November to see what press releases you can send. From Guy Fawkes Night to Autumn Budget there’s plenty to hook your news to.
Written By: Camilla Holroyd, Media Relations Manager
Camilla is the all-important portal between JournoLink's businesses and journalists; connecting them on a daily basis through press releases, Twitter engagements and editorial requests.