Guests
Jez came for work experience at JournoLink to learn more about PR and startups. The work experience gave him an insight into the business world and what top skills and qualities help to form us at JournoLink.
As a student on work experience, I came to JournoLink to learn more about PR and startups. What I discovered is that the PR world is very accessible. Although I am entirely inexperienced in PR, I discovered the concept of JournoLink was in fact a simple one, easy to comprehend and use.
At JournoLink I’ve learned that it takes a lot of different skills to accomplish what is needed to run a fully functioning business. By working alongside the team and helping them out with some of their work I learned how to write a press release, tailor it to suit the intended audience and get to grips with the business side of the company.
The
work experience gave me insight into understanding the business world. Here are
four main skills and qualities that I realized helped form JournoLink:
1.
Communication/Small Talk
I went along to a networking event in the same
co-working space that JournoLink is based in and I realised that I did not find
it easy to converse with the people there. Some of the team seemed to be much
better at networking than me and were able to quite easily take on this engaged
persona. However superficial it may seem, one just needs to go for it – whether
that be with a gargoyle or Gandhi. Having a certain amount of confidence when
speaking naturally makes everything seem more verified. This same skill can be
applied in many settings – for example, when I accompanied the co-founder of
JournoLink to a meeting where he confidently explained the product to a
potential client.
For those who would be looking for ideas to approach people when networking, we share our tips in our blog about the power of the network.
2. Designing
The favourite part of my
work experience was designing a number of posters and infographics. While I was
working on them I found it interesting that I had to stick to a lot of
different criteria; such as keeping the balance between being informative and
creative. All the while making sure I was keeping in line with the style and
branding of JournoLink.
3.
Writing
As JournoLink’s services include writing press releases
for clients, I had a go at trying this. Despite the fact that I could not spread
the work like the apostles, I did learn the importance of appropriate wording
and getting the point across. This same skill is transferable in writing blogs
– especially when deciding what to write and making sure it maintains the
interest of the reader.
4.
Research
During my time at JournoLink, I
did a fair amount of research. I was trying to identify businesses that might
be interested in partnering with JournoLink or one of JournoLink’s clients.
While doing this, I realised that what I lack in omniscience, I made up for in
research. By this I mean that if you look hard enough, more often than not, you
can find what you are looking for.
Written by: Jezian
Tudor, joining the JournoLink team for his work experience to delve into the
world of a small PR related business. In the time he spent with us he explored
different aspects of JournoLink and provided constant laughs for the office.
Easy-to-use, easy-to-learn publicity software built for small businesses.
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