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WWWWH: What questions should your press release answer to?

Posted by JournoLink in Business Tips on 21 Jun 2017 11:15

What questions should your press release answer to? You have probably often heard of the WWWWH. How can you make sure it matches with journalists' expectations?

5 opportunities to write a press release

Posted by JournoLink in Business Tips on 13 Jun 2017 14:30

getting inspiration for your press releases, especially on a long-term scale can be challenging. Seasons and trends and help, the key is to identify the opportunities.

How to plan a PR launch

Posted by JournoLink in Business Tips on 13 Jun 2017 09:30

If you’re launching a new product or service, getting press coverage can help get you in front of your ideal customer. But if you don’t have much experience of working with the media, you may be unsure where to start. Read this blog to find out.

8 simple reasons your press release sucked

Posted by JournoLink in Business Tips on 08 Jun 2017 10:30

More often than not it will be small things that put the journalists off your press release. Read our blog to find out 8 simple errors to avoid when writing your release.

Blogger, influencer, vlogger, trend setter... What's the difference?

Posted by JournoLink in Business Tips on 01 Jun 2017 09:15

With the booming market of new technologies, the media landscape has changed. New types of content producer appeared with it. Read our blog to understand who they are.

How to build long-term relationships with bloggers and influencers

Posted by JournoLink in Business Tips on 25 May 2017 15:00

Building relationships with bloggers and influencers is one of the key parts of a successful PR strategy. Read our top tips to approach them.

How to distribute your press releases in order to reach your target publications

Posted by JournoLink in Business Tips on 23 May 2017 14:00

There are different ways of distributing a press release. Read our article to opt for the best option for you, depending on your resources.

Is PR worth it for your small business?

Posted by JournoLink in Business Tips on 18 May 2017 11:15

Is PR worth it or not? Many small businesses ask this question as public relations can sometimes have a poor reputation. Find out why the answer is definitely yes thanks to this blog.

3 PR fails to learn from

Posted by JournoLink in Business Tips on 16 May 2017 09:00

A PR fail can have a very negative impact on your business reputation. Follow our tips to avoid this kind of situation.

Case study: 5 ways I work with influencers in the 40+ fashion market

Posted by JournoLink in Guest Blogger on 11 May 2017 09:15

Working with influencers has become essential for businesses, especially in the fashion industry. Depending on your target audience, you need to adapt your strategy. Our guest blogger, Jacynth, share her experience here.