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How to improve the open rate of your press release headline [Infographic]

Posted by JournoLink in Business Tips on 20 Feb 2017 11:15

The headline of your press release is absolutely essential if you expect it to be read. Here are some tips to help you create a great headline and maximize your changes of coverage.

How to create a successful PR strategy in the hospitality industry

Posted by JournoLink in Business Tips on 16 Feb 2017 08:00

The hospitality industry is estimated to be worth over £60billion, accounting for around 3 million jobs. A PR strategy can help you stand out

3 events small businesses can do to boost their PR

Posted by JournoLink in Business Tips on 14 Feb 2017 10:15

As part of your PR strategy, organising events can be a great idea to boost your brand awareness and connect with journalists and new prospects. Here is a list of events you can do.

PR Checklist: Preparing your PR plan [Infographic]

Posted by JournoLink in Business Tips on 14 Feb 2017 10:00

To be successful with your PR strategy, you need to plan ahead. Have you prepared your messages for your audiences? Have you checked a calendar? Here is a checklist to ensure your PR plan is ready.

The 10 best affordable PR tools for small businesses

Posted by JournoLink in Business Tips on 09 Feb 2017 10:15

For a small business, the best option when it comes to PR is to do it yourself. Good news, there are plenty of great affordable PR tools out there to help you with that.

How to create a PR strategy in the wedding industry

Posted by JournoLink in Business Tips on 07 Feb 2017 10:30

The wedding industry is a very flourishing industry in the UK. Many businesses are in competition on the market. How to stand out then? Create a PR strategy for your wedding business.

4 figures to convince you to do PR [Infographic]

Posted by JournoLink in Business Tips on 03 Feb 2017 11:30

PR is often left out in favour of some traditional advertising channels. However, it should be part of your marketing mix. Here are 4 figures that should convince you to do PR.

How much does a PR campaign really cost?

Posted by JournoLink in Business Tips on 03 Feb 2017 10:15

How much does a PR campaign really cost? Prices can be very different depending on the size of your company and the PR services you require. Here is a little guide to let you know what you can do with your budget.

5 top tips when writing a press release [Infographic]

Posted by JournoLink in Business Tips on 02 Feb 2017 15:15

Writing a press release is a complicated exercise, as it is very specific. Use our 5 top tips to write a press release.

How to create a PR strategy for a B2B business

Posted by JournoLink in Business Tips on 31 Jan 2017 10:00

The key when developing a PR strategy for a B2B business is to identify your audiences. You will then be able to decide how to communicate with them and what about. Read our tips here.